Right at the corner of Santa Monica and Sepulveda (CA) there are two huge billboards.
I pass that light every day, right after I exit 405 South. It has been a while that those two billboards are dominated by "Bijan". Although, I found it a little too much of a show off, I always paid attention. I specially liked how he supported Obama.
Two days ago though, one of them made my jaw drop.
Here is what it said:
Bijan men's wear
Jewelry
Perfume
THE MOST EXPENSIVE IN THE WORLD.
Yes! This is our city. Better yet, this is our country. This says something amazing. This says that something's being the most expensive in the world ALONE is a reason to buy it. And business men are not stupid! This idea obviously SELLS, and that scares me. But then again, considering where and when I am living, maybe I SHOULD be scared.